ProDesign

For ProDesign, great eyewear is designed inside and out — so that’s what they’ve done since 1973. Their design philosophy is rooted in the rich tradition of Danish craftsmanship, where each frame stands out for its clean lines, minimalistic style, and intelligent construction.

The collection is as diverse as our customers, across generations and fashion preferences. Here, you’ll find a broad representation of the classics, the icons, the safe choices, the progressive details, the bold options, the essentials, along with the refined details.

Merging their deep expertise in optics with a passionate focus on the craft, they meticulously shape and refine each frame to achieve what they believe to be perfection — so you can rest assured, that you’ve made the right choice. Generation after generation.

View ProDesign’s Collection at the Wakefield Street Dispensary.